MOZAT give Tencent holdings rating target price 179 yuan-aizi

MOZAT Tencent give overweight rating target price of 179 yuan a thousand thousand shares hot column capital flows on stock diagnosis the latest rating simulated trading client sina finance App: Live on-line blogger to tutor Hong Kong level2 market through mechanism cards JP Morgan report pointed out that based on the Tencent (00700.HK) in the mobile Internet business diversification and not by economic cycle of the business model, the bank is still in the Internet sector preferred shares that advice, "overweight" rating but the target price from 181 yuan to 179 yuan. The line refers to the group with a leading position in the social media market, especially social games and advertising performance reflects the business growth, 2016 is expected to further transfer to the field of mobile video, according to the effect of advertising, and computer and mobile phone games, can be expected to continue to generate stable cash flow. The bank believes that the group is now in a more stable growth phase, expected to pay by effect for 2016-18 years (P4P), mobile advertising annual compound growth rate of 66%, mobile games 26%. The bank expects the performance according to the effect of advertising will become the engine of growth in the next few years, an estimated 201617 years increased by 116% from 73% to 15 billion 400 million yuan and 26 billion 700 million yuan, WeChat ads (circle of friends and the public accounts) will contribute 55% of the 66% materials, advertising revenue will go beyond the circle of friends in the next year to reach 10 billion 900 million QQ space. RMB 7 billion 800 million yuan, QQ space. MOZAT said, the mobile game market position in China group can not be shaken, the last adjustment strategy, to promote copyright as the core of the pan entertainment strategy, will be more Copyright (IP) transferred to the mobile phone game, so Mobile Games are more diversified, is estimated to continue to enhance the market share this year to 38%, 2017 and 18 years to 42%, 46%. (both) go into Sina Finance shares

摩通给予腾讯增持评级 目标价179元 热点栏目 资金流向 千股千评 个股诊断 最新评级 模拟交易 客户端 新浪财经App:直播上线 博主一对一指导 港股level2行情 翻看机构底牌   摩根大通报告指出,基於腾讯(00700.HK)在移动互联网业务多元化及其不受经济周期影响的商业模式,仍然是该行在互联网板块中首选确信建议股份,评级‘增持’,惟目标价由181元下调至179元。   该行指,集团在社交媒体市场具领先地位,尤其是游戏及社交广告表现更能体现,预期2016年业务增长进一步转移至移动视频领域、按效果表现的广告,及电脑和手机游戏,料可继续产生稳健的现金流。该行认为,集团目前处於增长更稳定阶段,预期2016-18年按效果付费(P4P)移动广告年复合增长率为66%,移动游戏为26%。   该行预期,按效果表现的广告费将成为未来数年的增长动力,估计2016 17年按年增116% 73%至154亿元人民币及267亿元人民币,微信广告(朋友圈及公众账号)将贡献55% 66%,料朋友圈广告收入将在明年超越QQ空间,达到109亿元人民币,QQ空间为78亿元人民币。   摩通表示,集团在中国的移动游戏市场地位无法动摇,其於去年调整策略,推动以版权为核心的泛娱乐战略,将更多版权(IP)转移至手机游戏,令手游种类更多元化,估计今年可继续提升市场份额至38%,2017及18年可增至42%、46%。(双双) 进入【新浪财经股吧】讨论相关的主题文章: