To compete for emerging markets, Uber launched motorcycle taxi service in Thailand – Sohu news-kairui

In order to compete in emerging markets Uber launched a motorcycle taxi service – Sohu news source in Thailand: vision China according to Bloomberg News reported on February 23rd, Uber said in an emailed statement, will launch the first motorcycle taxi service — "Uber MOTO" in Thailand’s capital Bangkok, and solve the problem of traffic congestion in the city. This indicates that Uber in emerging markets in Asia and then the new tactics to fight the drops, Grab Taxi and Ola and other competitors. Uber said that the UberMoto service is "for emerging market city", to solve the traffic congestion problem highly. The first pilot city of Bangkok as an example, a daily average of 1500 cars on the road, the average daily commute time is two hours. "This congestion damage the quality of life for everyone." Uber said in a statement. At present, the service is still embedded in the Uber APP, the basic fee is 10 baht (about 1.83 yuan) per kilometer and 3.5 baht (about 0.64 yuan) per kilometer or 0.85 baht (about 0.16 yuan) per minute. "In Thailand is part of a motorcycle commuter culture," Uber Asia Regional Director Douglas Ma said, "the goal of Uber is to this trend to provide a safe, cheap and reliable transport and service." Uber is working with the Thai government and social organizations to ensure road safety, the driver of compliance with laws and regulations, including a rule — had been largely ignored by forcing passengers to wear helmets. Previously, Uber has launched two wheelers courier service Uber Rush, but this is the first use of motorcycle passengers. Uber said that Bangkok is the first pilot city, may later be extended to other countries and regions. However, Uber not only saw the demand for motorcycle taxi services in Thailand and other Southeast Asian areas. Last year, Grab Taxi launched Grab Bike has started the business in Bangkok, Vietnam and Indonesia etc.. While its driver up to 200 thousand the number of Indonesian local companies Go-Jek rapid growth driven by capital, perhaps in the near future to enter the market share. In addition to the motorcycle business, Uber in Southeast Asia and India region also tried many local conditions. India is not included in the promotion will be halted three taxi service, launched in Hongkong logistics services, and more recently in Philippines Manila to expand the shuttle bus service UberHop. Even launched a cash payment service in the last year, in an attempt to open up new markets in asia. Uber expansion in the regional market put up a pageantry mainly because of the setback in the China market. In February this year, Uber CEO Karan Nick said in an interview at the Uber China year burned $1 billion. "We have been profitable in the United States, but in the China year loss of 10 billion dollars, we have a strong opponent," kalanike said, "they.

为了争夺新兴市场 Uber在泰国推出摩托出租车服务-搜狐新闻 图片来源:视觉中国   据彭博社2月23日报道,Uber在一份电子邮件声明中称,将在泰国首都曼谷首次推出摩托出租车服务――“Uber MOTO”,进而解决该城市交通拥堵问题。此举预示Uber在亚洲新兴市场再出新招以抗击滴滴、Grab Taxi和Ola等竞争对手。   Uber表示,UberMoto服务是“专门为新兴市场的城市准备的”,以解决其交通高度阻塞问题。其首个试点城市曼谷为例,平均每天1500辆汽车行驶在路上,平均每日上下班时间为两个小时。“这种拥堵破坏每个人的生活质量。”Uber在一份声明中称。   目前该项服务仍旧嵌入在Uber的APP中,基本费用是10泰铢(约合1.83元人民币)每公里和3.5泰铢(约合0.64元人民币)每公里或0.85泰铢(约合0.16元人民币)每分钟。   “在泰国摩托车是通勤文化的一部分,”Uber亚洲地区负责人Douglas Ma表示,“Uber的目标是在这种潮流中提供安全、便宜、可靠的交通工具和服务。”Uber正与泰国政府和道路安全社会组织合作,以确保其司机遵守法律规范,包括此前被严重忽略的一项规则――迫使乘客戴头盔。   此前,Uber曾推出过两轮车快递服务Uber Rush,但这是第一次使用摩托车运送乘客。Uber表示,曼谷是第一个试点城市,以后可能会推广到其他国家和地区。   但是,不仅仅Uber看到了泰国以及其他东南亚地区对于摩托出租车服务的需求。去年Grab Taxi公司推出的Grab Bike已经在曼谷、越南和印尼等地开始了该项业务的尝试。而旗下司机人数达20万的印尼的本土公司Go-Jek也在资本的推动下快速成长,也许会在不久的将来进入市场分一杯羹。   除了摩托车业务,Uber在东南亚及印度地区还进行了诸多因地制宜的尝试。包括在印度还未推广便被叫停的三轮出租车服务,在香港推出的物流服务,以及最近在菲律宾的马尼拉扩大了穿梭巴士服务UberHop。甚至在去年推出现金付款服务,以试图开拓亚洲新兴市场。   Uber在上述区域市场大张旗鼓地扩张主要是因为其在中国市场受挫。   今年2月,Uber CEO卡兰尼克在接受媒体采访时称Uber在中国一年烧了10亿美元。“我们在美国已经实现盈利,但是在中国一年亏损10亿美元,我们有一个强劲的对手,”卡拉尼克表示,“他们在每一个城市都没有实现盈利,但是他们正在购买市场份额,我希望整个全球市场不会是这样。”   去年12月,滴滴快的、Lyft、GrabTaxi和Ola宣布通过建立共享出行全球合作框架,打通四方产品,为中国、美国、东南亚和印度的国际旅客群体提供无缝对接的出行服务,覆盖全球人口的50%。   今年2月,Lyft CEO约翰?齐默对界面新闻等媒体透露,四方合作的跨境产品最快将于4月正式上线。他表示:“两到三个月内,在中国打开Lyft,就能召唤起滴滴的服务网络,在东南亚就是Grab,在印度就是Ola。反之也一样。”   这样一来,卡兰尼克的担心并非空穴来风。根据界面新闻统计,截至目前以滴滴为首组成的出行联盟共覆盖近30个国家和地区的700余座城市。其中,滴滴入驻中国400个城市,Lyft在美国为190多个城市提供服务,而Ola的服务在印度覆盖102个城市,Grab Taxi在东南亚6个国家22个城市提供出行服务。   易观国际分析师张旭对界面新闻分析称,双方将在全球范围内展开竞争;未来以滴滴为首的全球出行平台可以与Uber分庭抗礼。   创立于美国旧金山的Uber已经成为当今最成功的创业公司之一,目前Uber共在全球68个国家和地区的近400个城市提供出行服务,有超过800万的使用者。大量的投资涌入Uber,使其估值达到超过500亿美元,成为近来估值最大的科技公司之一。但对其安全性的质疑、各地政府的相关法规、出租车司机群体的抗议,都使得Uber在全球市场的推进并不一帆风顺。相关的主题文章: